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Wall Street Journal and USA Today Bestseller

Foreword by Gary Vaynerchuk

Gary Vaynerchuk’s personal trainers explain how you can enjoy your favorite foods without guilt while losing weight, getting stronger, and improving your health.

Some “experts” say, Don’t eat carbs because insulin makes you fat. Other “experts” say, Don’t eat fat because fat makes you fat. Others say, Don’t eat protein because protein makes you fat. Some even say, Don’t eat fruit because sugar makes you fat. So the logical conclusion would be not to eat anything at all . . . except for the other “experts” who say that makes you fat because it’s starvation mode.

Who should you believe? Who is right? Who is an ignoramus? And who is just trying to make a quick buck? It’s confusing and difficult to know who to trust, but by the end of this book you’ll realize you don’t need to eliminate anything from your diet. You can enjoy all your favorite foods (in moderation) while losing fat and achieving your goals.

The issue is the “in moderation” bit. That’s not a fun or sexy sell. And most people are far less likely to spend their money on “moderation” when a half-naked Instagram influencer is advertising that you can lose 50 pounds in 24 hours while stuffing your face full of cake! That said, considering you’ve got this book in your hands, you must be tired of the lies and deception in fitness marketing and are ready to understand the truth.

Let’s dive in.

23 reviews for Eat It!: The Most Sustainable Diet and Workout Ever Made: Burn Fat, Get Strong, and Enjoy Your Favorite Foods Guilt Free

  1. Rana
    August 12, 2023
    Straight to the point
    I love the fact that they went straight to the point with the subject. Absolutely informative with no bs. It gives you practical advice.
    Helpful? 0 0
    Aimee Sip
    June 21, 2023
    5.0 out of 5 stars Great read
    I would recommend this read to all struggling with weight loss!
    Helpful? 0 0
    Hello:)
    May 4, 2023
    5.0 out of 5 stars so logical and realistic
    I LOVE real and this book delivers on slow and steady wins the race as well as lifelong sustainability. I keep re-reading the book as each time I pick...More
    I LOVE real and this book delivers on slow and steady wins the race as well as lifelong sustainability. I keep re-reading the book as each time I pick up yet another nugget of information!
    Helpful? 2 0
    Kelly
    December 29, 2022
    5.0 out of 5 stars Best read of the year!
    I love this book! I have lost and kept off approx. 80 pounds using many of his (and Noom's principles). This helps reinforce habits and assists with...More
    I love this book! I have lost and kept off approx. 80 pounds using many of his (and Noom's principles). This helps reinforce habits and assists with ridding yourself of the all or nothing mentality. Highly recommend!
    Helpful? 0 0
    Gail Zahtz
    December 14, 2022
    5.0 out of 5 stars A MUST READ!!
    Eat it is such an amazing book. My favorite thing about the book is that the authors make the book understandable for ANY reader. Wether you are a per...More
    Eat it is such an amazing book. My favorite thing about the book is that the authors make the book understandable for ANY reader. Wether you are a personal trainer or a beginner, you will understand everything!!!
    Helpful? 0 0
    MSMYTH
    November 19, 2022
    5.0 out of 5 stars Great book!
    Best book like this I’ve ever read. Easy to read and the program is east to follow. I will read it again.
    Helpful? 0 0
    Natalia
    October 16, 2022
    5.0 out of 5 stars Dig into Jordan and Mikes mind
    LOVE this book!! It has all the knowledge of you want a healthy lifestyle. Doesn’t matter if you’re trying to maintain, gain or lose fat/muscle, etc. ...More
    LOVE this book!! It has all the knowledge of you want a healthy lifestyle. Doesn’t matter if you’re trying to maintain, gain or lose fat/muscle, etc. it’s worth a read. Love it and super easy to read, too!
    Helpful? 0 0
    Crystal Collins<span class="a-icon a-profile-verified-badge"><span class="a-profile-verified-text"></span></span>
    October 15, 2022
    5.0 out of 5 stars Simple! (not easy)
    This book breaks down everything you need to lose weight and get stronger. These guys are no-nonsense and real in their delivery. I’ve been studying...More
    This book breaks down everything you need to lose weight and get stronger. These guys are no-nonsense and real in their delivery. I’ve been studying fitness and nutrition for many years and wish this had been available when I started my weight loss journey as it would have empowered me and convinced me sooner that lifting is where it’s at!
    Helpful? 0 0
    Jesse Avila
    October 5, 2022
    5.0 out of 5 stars Love this book!
    I would recommend reading this book especially if you're in the process of trying to lose weight or just starting your weight loss journey. It has hel...More
    I would recommend reading this book especially if you're in the process of trying to lose weight or just starting your weight loss journey. It has helped to keep me motivated and keeps things simple.
    Helpful? 0 0
    Judith M. Hernandez
    September 4, 2022
    5.0 out of 5 stars Great Book!
    Such a great read. They broke down things so easy and were so honest! I was half way through when I bought another book for a friend of mine who does...More
    Such a great read. They broke down things so easy and were so honest! I was half way through when I bought another book for a friend of mine who doesn’t have the best relationship with food and she loves it as well. So much information in this book I recommend it to anyone struggling with their weight or just beginning.
    Helpful? 0 0
    Keith Foster
    August 26, 2022
    5.0 out of 5 stars Awesome read with practical real life eating and thinking advice ****
    This book is well written allowing the reader to understand complex ideas in a simplified way. The tone is encouraging, informative and humorous. It g...More
    This book is well written allowing the reader to understand complex ideas in a simplified way. The tone is encouraging, informative and humorous. It gives proven facts and mindset ideas and has improved my ability to concur my bad habits and improve the quality of my workouts and diet while changing my ideas of what is "bad food". I 100% approve this material and have often suggested it to friends and have given the book as gifts to people I care about.
    Helpful? 2 0
    Bernie
    August 21, 2022
    5.0 out of 5 stars Great book!
    I was feeling very discouraged with my fitness when I saw Jordan's email that he cowrote this book. I obviously had to buy it and I'm so glad I did. A...More
    I was feeling very discouraged with my fitness when I saw Jordan's email that he cowrote this book. I obviously had to buy it and I'm so glad I did. Amazingly good read for beginners or people who, like me, are feeling like they're getting nowhere with their routine.
    Helpful? 0 0
    Snowy Utah
    August 20, 2022
    5.0 out of 5 stars Most Common Sense Approach, buy it!
    I like the fact that this information is so common sense approach to good health and fitness for your lifetime. We all want a quick fix approach to be...More
    I like the fact that this information is so common sense approach to good health and fitness for your lifetime. We all want a quick fix approach to be healthy and we’ll buy into anything someone puts in our face and spend the bucks to get there. And then, you lose money and time when it fails. Stop buying everyone’s quick fix and buy this book. Try staying consistent with what these authors say & do.
    Helpful? 0 0
    Melanie Wilson
    August 14, 2022
    5.0 out of 5 stars Great read!
    I never write reviews so that should tell you how great this book is. It’s easy to read, easy to understand and hard to put down. Reading it literall...More
    I never write reviews so that should tell you how great this book is. It’s easy to read, easy to understand and hard to put down. Reading it literally feels like someone is just talking to you. It is funny, entertaining, informative and full of amazing information to help you meet your goals. I 1000 times over recommend this book!
    Helpful? 0 0
    Kimmy P
    July 8, 2022
    5.0 out of 5 stars Finally plain English
    Plain English and no BS. I can honestly say that any “weigh loss “ book I have “read” skimmed but not this book. I read every page and I love the sim...More
    Plain English and no BS. I can honestly say that any “weigh loss “ book I have “read” skimmed but not this book. I read every page and I love the simplistic way they broke everything down and made it simple and realistic. I would highly encourage anyone looking to improve their health to read this book!!!
    Helpful? 0 0
    Ford Prefect
    June 25, 2022
    5.0 out of 5 stars I absolutely LOVE this book and wish I could buy for everyone I love.
    Beacuse of this book, the way I look at food, fitness and being healthy has changed in a whole new way; for the better. It makes learning about all th...More
    Beacuse of this book, the way I look at food, fitness and being healthy has changed in a whole new way; for the better. It makes learning about all these things enjoyable. It's simple, to the point and very realistic. I'm just so thrilled to have this gem! I cannot thank you two enough, Jordyne and Michael.
    Helpful? 0 0
    huvrance
    June 20, 2022
    Straight Forward
    Blunt, to the point, no magic secret! This book makes you feel you can do it and you are the captain of that boat(body)I have been on a plateau for a ...More
    Blunt, to the point, no magic secret! This book makes you feel you can do it and you are the captain of that boat(body)
    I have been on a plateau for a longgggg time !! I've been applying the principle in the book for about 2 weeks and I lost 2 pounds!! Baby steps but getting there. I have stopped aiming for 100% perfection food-wise and it's definitely less stressful. I, also, really like Mike's macros APP!! Good stuff, Good Read
    Thank you Jordan and Mike!!
    Helpful? 0 0
    Joshua Warriner
    June 20, 2022
    5.0 out of 5 stars Easy read
    This book was amazing. It was full of information that was easy to digest and understand. I've been following Jordan for a few year on instagram and...More
    This book was amazing. It was full of information that was easy to digest and understand. I've been following Jordan for a few year on instagram and have really enjoyed his content. This book really brought all that content together in one great place. Its not full of a bunch if mumble jumble that makes it hard and boring to understand.
    Helpful? 0 0
    Catherine G. Dennis
    June 17, 2022
    5.0 out of 5 stars Great foundational and sustainable information-!!
    The style of this book is so warm, convicting, funny, inspiring and easy for anyone to wrap their head around. I love their Gary stories especially th...More
    The style of this book is so warm, convicting, funny, inspiring and easy for anyone to wrap their head around. I love their Gary stories especially the big toe on the wall and the baked beans-!! As a life long follow the fad fitness person this book calls you out to stop the BS and live free and enjoy the journey of fitness, fat loss and exercise -!! Well done -!!
    Helpful? 0 0
    Christina Pinedo
    June 17, 2022
    5.0 out of 5 stars 100% truth
    Before I bought this book, I have already tried Jordan’s method for tracking consistency while being in a calorie deficit. I was able to get back to m...More
    Before I bought this book, I have already tried Jordan’s method for tracking consistency while being in a calorie deficit. I was able to get back to my “pre-pregnancy” weight after my first pregnancy. When I saw he came out with a book, I immediately purchased. I’m so glad I did because it’s filled with some effective and useful tools/tips you can incorporate into your life to make being in a calorie deficit easier (if fat loss is your goal). It also debunks a lot of myths about foods, health, and fat loss that need to be heard. Love this book.
    Helpful? 0 0
    BearzSweden
    June 16, 2022
    5.0 out of 5 stars Best book for weightloss and healthy relationship with your food
    This is a goldmine of a book and worth its price at least 10x. You have everything you would ever need in here for your fatloss and even more importan...More
    This is a goldmine of a book and worth its price at least 10x. You have everything you would ever need in here for your fatloss and even more important, a healthy relationship with your food. Even if you are a innercircle member this book is still worth buying. You wont regret it.
    Helpful? 0 0
    J
    June 13, 2022
    5.0 out of 5 stars Buy this book!
    I’ve followed Jordan for a long time and regularly have heard his advice, but this book really hits home. I couldn’t stop reading it- I read it in les...More
    I’ve followed Jordan for a long time and regularly have heard his advice, but this book really hits home. I couldn’t stop reading it- I read it in less than 24 hours! The approach in this book is not only for sustainable fat loss, but also sets you up for success long term as well! Definitely recommend!
    Helpful? 0 0
    Susan Niebergall
    June 9, 2022
    5.0 out of 5 stars This book will change your life
    Jordan and Mike have created an easy to digest book that lays out exactly how you can finally be successful with your weight loss goals. They dive de...More
    Jordan and Mike have created an easy to digest book that lays out exactly how you can finally be successful with your weight loss goals. They dive deep into mindset and motivation which many fitness professionals ignore, and they give you simple, and realistic plans of action that will not only make you successful, but will also allow you to enjoy your life along the way. They cut out all of the chatter that is out there in the fitness world, and keep things, simple and doable. There are no two people in the industry who are more honest and genuine than Jordan and Mike. Bravo guys! You hit this one out of the park
    Helpful? 4 0
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